A Definitive Guide For Earning With Video Essays

A Definitive Guide For Earning With Video Essays

If YouTube is your favorite pastime, you might have noticed that video essays are among the most sought-after content types produced by plenty of content creators these days. If you are an aspiring content creator or even if you are already an experienced one, you might want to consider becoming a video essayist. Let’s discuss how you can be effective with it and how you can make money with your video essay content.

What you’ll learn here:

Why You Must Consider Becoming A Video Essayist

Video essays provide a break from traditional written essays, offering a refreshing and alternative way to present information and analysis. They allow creators to express their ideas through a mix of visuals, audio, and personal style, adding a creative element to the presentation. This diversity in format and approach can attract viewers who appreciate the innovation and originality that video essays bring to the table.

For a content creator like you, making video essays can be a rewarding and fulfilling endeavor. It offers you a unique platform to express your ideas, share your insights, and engage with a global audience. By creating video essays, you have the opportunity to combine your passion for storytelling, analysis, and visual communication into a powerful medium that can educate, entertain, and inspire others.

Furthermore, video essays offer a chance to connect with like-minded individuals and build a community around your content. You have the opportunity to engage in conversations, receive feedback, and learn from others who share your interests. This community can provide support, inspiration, and collaboration opportunities, fostering personal and professional growth along your journey as a video essay creator.

Beyond personal fulfillment, video essays can also open doors to various opportunities. As your content gains visibility and recognition, you may attract the attention of industry professionals, potential collaborators, or even opportunities for partnerships or sponsorships. Your expertise and skills in video editing, research, and critical thinking developed through creating video essays can also be valuable in other fields, such as media, journalism, or education.

What Makes A Good Video Essay

The first step in becoming a video essayist is understanding what constitutes a good video essay. Here are some key elements that contribute to making a video essay effective:

Clear and Coherent Structure: A good video essay presents its ideas in a logical and organized manner. It follows a well-defined structure, often including an introduction, main body, and conclusion, allowing the audience to follow the argument easily.

Strong Script and Narration: A well-written script is essential for a video essay. It should provide a clear and compelling narrative that guides the audience through the topic. The narration should be articulate, engaging, and well-paced, effectively conveying the ideas and capturing the viewers’ attention.

Visual Creativity: Visuals play a crucial role in video essays. A good video essay incorporates relevant and visually appealing footage, images, or graphics that enhance the understanding and engagement of the audience. Creative and well-executed visual techniques, such as editing, typography, or visual metaphors, can elevate the quality of the video essay.

Thorough Research and Analysis: A good video essay demonstrates a deep understanding of the subject matter. It involves thorough research, critical thinking, and insightful analysis. The essay should present a unique perspective or argument, supported by evidence, examples, or references to relevant sources.

Effective Editing and Presentation: Skillful editing is key to maintaining the flow and coherence of the video essay. It involves careful selection and arrangement of footage, audio, and visual elements. Transitions should be smooth, and pacing should be appropriate to maintain the audience’s attention throughout the video.

Emotional Impact and Engagement: A successful video essay evokes emotional responses and engages the audience on a deeper level. It may use storytelling techniques, personal anecdotes, or emotional appeals to create a connection with the viewers, making the content more relatable and memorable.

Originality and Creativity: A good video essay stands out by offering a fresh perspective, unique insights, or innovative presentation methods. It brings something new to the table, sparking intellectual curiosity and encouraging discussions among the audience.

Ultimately, a good video essay combines intellectual rigor, visual creativity, and effective storytelling to provide an informative and thought-provoking viewing experience. It presents complex ideas in an accessible and engaging way, leaving a lasting impact on the audience.

Tools You Must Learn To Become A Video Essayist

It is important to bear in mind that before anything else, you have to learn the basics of scriptwriting. Developing strong scriptwriting skills is crucial for video essays. You must learn how to write clear, concise, and engaging scripts that effectively convey your ideas and structure the content of your video.

In addition to making good scripts, you have to learn a few tools because like any online-earning skill, becoming a good video essayist demands that you learn some crucial tools of the trade. Here are some essential ones:

Video Editing Software: Familiarize yourself with video editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve. These tools allow you to import, arrange, and edit video and audio clips, add transitions, apply effects, and create a polished final product.

Audio Editing Software: Good audio quality is crucial for video essays. Learn how to use audio editing software like Audacity or Adobe Audition to clean up audio recordings, adjust levels, remove background noise, and enhance the overall sound quality.

Screen Recording Software: If you plan to include screen captures or demonstrations in your video essay, learn how to use screen recording software like OBS Studio or Camtasia. These tools allow you to record your screen activities and capture high-quality footage.

Image and Graphic Editing Software: Basic skills in image editing software like Adobe Photoshop or GIMP can be helpful for creating custom graphics, titles, or thumbnail images for your video essay. You can also use these tools to enhance the visual quality of the images you want to include.

Voice Recording Equipment: Consider investing in a good quality microphone to ensure clear and professional-sounding narration. USB microphones like Blue Yeti or Audio-Technica ATR2100x are popular options for recording voiceovers.

Visual Assets and Stock Footage: Familiarize yourself with resources for obtaining visuals, such as film clips, images, or stock footage. Websites like Pixabay, Pexels, or Unsplash provide free or royalty-free images and videos that you can use in your video essays.

Music and Sound Effects: Explore sources for royalty-free music and sound effects to enhance the audio experience of your video essay. Websites like Epidemic Sound or Artlist offer extensive libraries of music and sound effects for creators to use in their projects.

Do you have to learn all of these tools to become a good video essayist? Not necessarily. Just remember that mastering some of these tools will require time and practice. Start by experimenting with basic projects and gradually expand your skills as you gain more experience. Additionally, continuously exploring tutorials, online courses, and resources related to video editing and content creation can further enhance your abilities in making compelling video essays.

Best Topics To Consider In Making Video Essays

Any successful content creator would agree that having a platform with a tightly focused niche is fundamental to monetization success. With that in mind, you have to carefully choose the topic for your video essays.

There is a wide range of topics that can be explored depending on your interests and the audience you want to target. Here are some popular and engaging topics you must consider:

Film Analysis: Analyze and dissect specific films, directors, or genres. Explore themes, storytelling techniques, visual motifs, or character development in movies. Film analysis video essays are especially popular due to the visual nature of the medium.

Literature Interpretation: Discuss and interpret literary works, such as novels, poems, or plays. Explore themes, symbolism, narrative techniques, or social commentary found in literary works.

Cultural Critique: Examine and critique aspects of culture, including music, art, fashion, or popular trends. Explore their significance, impact, historical context, or social implications.

Social Issues: Raise awareness and provide analysis on social issues such as inequality, discrimination, climate change, or political events. Discuss their causes, effects, and potential solutions.

Historical Events: Explore significant historical events, personalities, or periods. Provide analysis, context, and explore the impact of these events on society.

Science and Technology: Discuss scientific concepts, technological advancements, or innovations. Explain complex ideas, breakthroughs, or the societal implications of scientific and technological developments.

Media and Entertainment: Analyze trends, phenomena, or controversies in the media and entertainment industry. Examine the impact of streaming platforms, social media, or specific TV shows, movies, or music.

Philosophy and Ethics: Discuss philosophical ideas, ethical dilemmas, or moral debates. Explore philosophical theories, ethical frameworks, or the application of these concepts to real-life situations.

Personal Reflections: Share personal experiences, reflections, or narratives that can be thought-provoking and relatable to the audience. This could include topics such as personal growth, identity, or life lessons.

Remember, the best topics for video essays are ones that you are passionate about and have expertise in. Choose a topic that allows you to provide unique insights, spark discussions, and engage your audience with your analysis and storytelling abilities.

Monetizing Your Video Essays

Monetizing video essays can be challenging because they typically rely on copyrighted content, making it difficult to use traditional methods such as sponsorships or product placements. But as long as you follow the above-mentioned guidelines religiously, monetizing your content should naturally come easy.

Here are some potential monetization methods for video essays:

YouTube Ad Revenue: YouTube has a Partner Program that allows creators to earn revenue from ads shown on their videos. Once you meet certain criteria, such as 4,000 watch hours and 1,000 subscribers, you can monetize your videos and earn a share of the ad revenue.

Patreon: This is a platform that allows creators to receive recurring payments from their supporters in exchange for exclusive content, early access, or other perks. You can use Patreon to offer early access to your videos, behind-the-scenes content, or personalized messages.

Brand Deals: Although it can be challenging to secure brand deals for video essays, you can approach brands that align with your content and offer sponsorships or collaborations. Be transparent with your audience and ensure that any sponsored content is clearly disclosed.

Merchandise: Consider selling merchandise related to your video essays content, such as t-shirts, mugs, or posters. You can use platforms such as Teespring or Redbubble to create and sell custom merchandise without the need for upfront costs.

Streaming Services: Explore opportunities to sell your video essays to streaming services, such as Netflix or Amazon Prime Video. This option can be challenging to secure, but it can be lucrative if you can produce high-quality content that aligns with the platform’s content.

Remember, building a sustainable income from video essays requires time, effort, and persistence. Focus on creating engaging and high-quality content, building a loyal audience, and exploring different monetization options that align with your content and goals.


Making video essays empowers you to make a meaningful impact in the field of content creation while earning a side hustle along the way. Whether you aim to educate, challenge perspectives, or ignite positive change, your video essays have the potential to reach and inspire a global audience. While doing so, it could offer you some opportunity for earning as well. So, embrace the opportunity, unleash your creativity, and embark on the journey of creating video essays to share your unique voice with the world.

Leave a Reply

Your email address will not be published. Required fields are marked *