Making Money As A Cold Email Marketer
Cold email marketing allows for a lot of creativity in crafting messages that will capture the attention of potential customers. It can be a fun and rewarding challenge to come up with effective subject lines and messages that persuade people to take action. If you’re considering having this job, the discussion that follows is definitely worth reading.
What you’ll learn here:
- What Is a Cold Email?
- Your Tasks As a Cold Email Marketer
- Your Expected Salary As a Cold Email Marketer
- Tips for Writing an Effective Cold Email
- Getting Hired As a Cold Email Marketer
What Is a Cold Email?
A cold email is an unsolicited email that is sent to a recipient who has had no prior contact with the sender. The term “cold” refers to the fact that the email is not part of an ongoing conversation or relationship, and is instead sent with the intention of initiating communication and establishing a connection.
Cold emails are typically used for sales or marketing purposes, but they can also be used to request information or explore potential business partnerships. The success of a cold email depends on various factors, including the quality of the email content, the relevance of the email to the recipient’s interests, and the sender’s ability to capture the recipient’s attention and interest.
Your Tasks As a Cold Email Marketer
As a cold email marketer, your tasks may include:
Identifying your target audience: You need to research and identify the individuals or businesses that are most likely to be interested in your product or service.
Building your email list: You need to compile a list of email addresses for your target audience. You can use a variety of methods to do this, such as online research, purchasing email lists, or collecting email addresses through opt-in forms on your website.
Crafting effective email content: You need to write compelling and persuasive email copy that encourages the recipient to take action, such as making a purchase, scheduling a meeting, or signing up for a service.
Personalizing your emails: Personalization is key to getting your emails noticed and read. You need to use the recipient’s name, company name, or other relevant details to make your emails more relevant and engaging.
Testing and optimizing your emails: You need to continually test different email elements, such as subject lines, content, and calls-to-action, to determine what resonates best with your audience and drives the most conversions.
Managing your email campaigns: You need to use email marketing software to schedule and send your emails, track their performance, and manage your email list.
Staying up-to-date with email marketing best practices: You need to stay current with the latest email marketing trends and best practices to ensure that your campaigns are effective and comply with industry regulations.
Your Expected Salary As a Cold Email Marketer
According to data from Glassdoor, the average base salary for an email marketer in the United States is around $62,000 per year. As a remote worker who sends cold emails, your expected salary range shouldn’t be too far from that figure.
A cold email marketer in the United States should expect a salary of around $50,000 to $70,000 per year. However, salaries can range from as low as $30,000 per year for entry-level positions to as high as $100,000 per year or more for experienced professionals working at larger companies.
Junior email marketers with less than three years of experience may earn a lower salary, while more experienced email marketers with over five years of experience or those who manage a team may earn a higher salary.
Factors such as the industry and company size can also affect salaries. For example, email marketers in the technology industry may earn higher salaries compared to those in the retail industry. Additionally, larger companies may offer higher salaries compared to smaller companies.
Keep in mind that there may be other forms of compensation beyond salary, such as bonuses or commissions, which could also impact the total compensation package for a cold email marketer.
Tips For Writing an Effective Cold Email
This is a must so you can be proficient with your job as a cold email marketer. Cold email marketing isn’t just about sending people emails that urge them to buy a company’s products and services. There are certain rules and techniques you have to use to ensure that the ones reading your messages will not only read them but will take action as well.
Here are some tips on how to write an effective cold email:
Keep it short and to the point: Most people are busy and don’t have time to read long emails. Keep your email short and focused, ideally no more than a few sentences or a paragraph or two. Get to the point quickly and make your inquiries or offer clear.
Personalize the email: Research the person you are sending the email to and include personalized details in your email. This could include mentioning their company or recent achievements, or highlighting how you think your offer or request could benefit them specifically.
Make a clear ask or offer: Make it clear what you are offering or asking for in your email. Be specific and avoid vague language. You want to make it easy for the recipient to understand what you want and why they should care.
Use a clear and compelling subject line: Your subject line is the first thing the recipient will see, so make sure it’s clear and compelling. Avoid using spammy or clickbait language, and try to come up with a subject line that is attention-grabbing but also accurately reflects the content of the email.
Follow up if you don’t get a response: If you don’t hear back from the recipient, don’t be afraid to send a follow-up email a few days later. Keep your follow-up short and polite, and consider offering additional information or value to encourage a response.
The key to writing an effective cold email is to be clear, concise, and personalized. Put yourself in the recipient’s shoes and think about what would make them interested in responding to your email. With a bit of practice and refinement, you can increase your chances of getting a positive response to your cold emails. You have to learn this craft so you can have a higher chance of getting hired for this job.
Getting Hired As a Cold Email Marketer
To make the process of applying as a cold email marketer less tricky, consider contemplating the following methods:
Develop your skills: Start by developing your cold email marketing skills. Take online courses, read books, and practice writing and sending cold emails. Learn about best practices, such as how to personalize your emails, how to write effective subject lines, and how to follow up.
Build a portfolio: To demonstrate your skills to potential employers, build a portfolio of your best cold email campaigns. You can include examples of emails you’ve written, along with data and results to show the effectiveness of your campaigns.
Connect Through Networks: Connect with other cold email marketers on social media platforms like LinkedIn or Twitter, attend industry events and webinars, and join relevant groups or forums. Building relationships with other professionals in the field can help you learn about job opportunities and get your foot in the door.
Apply online: Look for job postings for cold email marketers and apply for positions that match your skills and experience. Make sure to tailor your resume and cover letter to each job you apply for and highlight any relevant experience or achievements.
Be persistent: Landing a job as a cold email marketer may take time and effort, so be persistent and keep trying. Don’t get discouraged if you don’t get hired right away, and keep developing your skills and building your portfolio in the meantime.
As more and more businesses shift to digital marketing, the demand for skilled email marketers is on the rise. Becoming a cold email marketer can offer a variety of benefits, including high demand, potential for high earnings, creativity, flexibility, and transferable skills. If you enjoy writing, analyzing data, and working with customers, cold email marketing may be a great career path to consider.